The moment companies or organizations identify their items or products using a symbol is referred to as a logo. An emblem, graphic mark or symbol are the synonyms for logo. Graphic design is the process used to design logos. Hence graphic design is defined as the process of visual communication and problem solving through the use of photography, illustration and typography. Graphic designers create symbols, images and text forming a visual representation of the message. Graphic design is applied in various areas such as; editorial design, corporate design, web design, communication design, product packaging, signage and advertising. Features such as road signs, scientific journals use graphic designs.
In order to come up with a logo, various procedures are followed through. The first process of coming up with a design logo is the initial graphic design process involving the construction of creative design. The needs of the clients are to be well understood in order to build a creative Lutz murals design brief. To know all that is bothering the client as well know clearly their business or industry then various questions are asked. Understanding of the client is through asking of questions which is done using various channels. Creation of the creative design brief is to help the graphic designer understand the project.
A document made for the purposes of design or project development during consultation between a client and the designer is the creative design brief. So as to know the clients preferences or ideas then a set of questions are asked during the consultation process. Questions asked to clients and are familiar in other areas touch in areas involving the their business, their consumers and the project.
Its only after the initial graphic design process is done with when the research and discovery phase follows through. The research and discovery phase mainly involves the following; client discovery, industry discovery, primary research and finally secondary research. During the process of client discovery then graphic designers look into the existing business in order to know their standings in terms of branding.
The graphic designers will probably notice other underlying issues that had not been previously mentioned by the client. By checking on the current setup of the business, expert brand consultants are able to identify the problem as well as provide solutions in the graphic design process. Graphic designers are tasked with the need to look at the particular niche a client resides in. Graphic designers need to look at the particular niche of the clients as well as that of their competitors in order to consider some good traits or avoid if possible.
When discovery of either client or industry is completed the graphic designer then dwells in primary research.A lot of time is taken through the following primary methods of qualitative and quantitative research. Thus for low priced logos this part is usually skipped by many businesses. For more awesome info, you can call us!